Morning Routine Serum

Serums for Morning Skincare Routine

1. Vitamin C Serum

Brightens skin - evens out tone - provides antioxidant protection against pollution and UV damage

Top pick: COSRX Vitamin C 23%

Cheaper alternative: Florence Bio Cosmesi Vitamin C

• For dull, tired skin

• Lightweight & non-greasy

2. Hyaluronic Acid Serum

Deeply hydrates the skin - plumps fine lines by attracting moisture

Top pick: The Ordinary Hyaluronic Acid 2% + B5

Cheaper Alternative: L'Oréal Paris Serum 1.5%

• Ideal for all skin types

• Best applied to damp skin

3. Niacinamide Serum

Minimizes pores - controls oil - strengthens the skin barrier

Top pick: The Ordinary Niacinamide 10% + Zinc 1%

Cheaper Alternative: Geek & Gorgeous 10% Niacinamide

• Great for combination or acne-prone skin

• Layers well with other serums

Tips for Using Serums

• Apply serums after cleansing and toning, but before moisturizer

• Always follow up with SPF during the day—especially when using active ingredients like Vitamin C or AHA/BHA

• Avoid mixing strong actives (e.g., Vitamin C + Retinol) in the same routine unless formulated together